"Why Nationwide?"
Motion Graphics
As Nationwide Insurance sought to expand its talented workforce, it made a series of videos highlighting different departments within their organizational structure. Figures are drawn in, then come to life as employees talking about their positive experience working for the company.
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Each face was traced by hand, then those drawings were scanned in and each stroke was re-created into an animation. While sometimes tedious work, I'm certainly happy with the results. A few unique challenges presented themselves in making the transition from purely motion elements to the the live videos. Camera motion is matched before and after, and each face even fills in with a bleed of that departments characteristic color.
Selected pieces
